Social Media Strategy for Business

Consumers, Clients and Purchase Influencers are All Online WQPRWGM66ESF It’s not just homebuyers that are online today.  Stats show that most consumers have an increasing reliance on digital devices to connect socially, get informed, and manage their lives. From iPads to Android phones to their laptops, they search and connect 24 hours  a day. As … More Social Media Strategy for Business

Real Estate Niches

Dominating Estate Niches a Key Strategy for Realtors Review most realtors websites and you’ll see that they’re all trying to be generalists trying to win every type of sale, in any neighbourhood, in any city, type of buyer, ethnicity, gender, lifestyle, or type of property sought.  Micromarkets or niches can be incredible opportunities yet realtors … More Real Estate Niches

Real Estate Marketing – Are Realtors Really Marketing Your Home?

There are tens of thousands of real estate agents across Canada, and ten times that amount across the US. Out of all of them, how many do you think put a major effort into marketing? And what is real estate marketing today? Is it just a mention on a Website that’s hardly visited by anyone? … More Real Estate Marketing – Are Realtors Really Marketing Your Home?

ZipRealty Real Estate App for iPhones, Android and Blackberry Devices

ZipRealty is another online service with thousands of real estate agent members in their organization. Zip offers a new mobile app for the iPhone, Android and iPad called Homescan. Homebuyers can search the MLS for homes, condos, and other properties right on their mobile phone at a particular GPS location. The search function allows you … More ZipRealty Real Estate App for iPhones, Android and Blackberry Devices

Million Dollar Homes – Surprising Growth in Luxury Homes

If there’s one niche agents dream of, it’s the million dollar homes market.  In many cities, a million dollars doesn’t buy you what it used to either.  One of my clients just sold a 1.4 million dollar condo in downtown Toronto and although it’s got great views of the CN Tower and Lake Ontario, I … More Million Dollar Homes – Surprising Growth in Luxury Homes

Real Estate Slogans

Should you Have a Real Estate Slogan? Any marketer needs a slogan, however it’s hard to serve all prospects with the same slogan.  The slogan is your 5 second elevator speech. Short to the point statement about what you do and what you achieve. Your real estate slogan is short declaration of your value and … More Real Estate Slogans

Moving to Vancouver – You Don’t need a reason

If you’ve heard a lot about Vancouver from watching the Olympics, or you’ve see travel shows about Vancouver or read how various travel magazines have named it the most livable city, you should know it’s an interesting place. From seascapes to soaring white capped mountains to cozy boutique shopping and the wall of condo buildings, … More Moving to Vancouver – You Don’t need a reason

Edmonton Real Estate Sales Steady

Sales activity reported by the Edmonton Real Estate Board shows Edmonton’s real estate sales activity was flat during February after a brief uprising in January.  Single family detached properties sold for $359,934 which represented a 1% increase. Condominium sales fared better with average price sold at $230,911 which as a 4.5% over January’s sales prices. … More Edmonton Real Estate Sales Steady