What’s Most Important to you for 2012? Other Polls: Social Media Canadian agents and home sellers should read up on realtor.ca and download the realtor.ca app. US home searchers, download the realtor.com app. Find out more about the Seattle MLS, San Diego MLS, Los Angeles MLS, Houston MLS, Vancouver MLS, Edmonton MLS, and San Jose MLS associations.
Survey Reveals How Successful Realtors are Creating Better Results A new survey conducted by Active Rain suggests successful, rich real estate agents are using technology 6 times more than those agents making less than 35k per year. The survey identifies other best practices that agents who make more than $100,000 are using and those who make… More Active Rain Realtor Survey
Internet Promotion Cheaper and Providing Better Reach Of all methods of promotion available to you today as an agent or broker, social media and Search Engine Optimization are easily the most cost-effective. And they make a great team. If you’re not doing all you can in these areas, you’re leaving the market to your competitors.… More Social Media and Search Engine Optimization
Target Niche Prospects and Build Rapport with Them In previous posts, I spoke about real estate lead conversion and client segmentation. Real Estate Lead Conversion covered some practical matters related to online lead conversion. It has a list of items you need to review and implement to increase your calls and registrations . It wets your appetite… More Increasing Leads for Real Estate Agents
95% of Real Estate Agents don’t Make Much If you’re considering a career in real estate sales, you might want to investigate just how much money they really make. Public opinion is that they make too much. A 5 % commission might sound like a great deal, but you have to remember their costs. They… More How Much Do Real Estate Agents Make?
Strong Registration Page is Major Key to Lead Generation The last step in your lead generation funnel is to get them to make contact via phone or registration form. After your outstanding value offer or listing page and other content has given them a reason to make contact, they need to sign up. It’s all… More Powering Up Registrations and Info Requests
Finding Investment Opportunities with Legs If you’re an investor, you’ve probably focused strictly on property itself as the only investment in the real estate sector that matters. If you were investing in gold, you might attracted by the security. Gold is popular but people may give it more credit than it deserves as a safe… More Real Estate Investment Opportunities
Fight Mediocrity with Better Marketing Results 2012 is a whole new year with plenty of promise for agents in the US and Canada. Whether your city market continues its stagnation or stellar growth isn’t the issue really. Good or bad, your local real estate market offers incredible potential if you carry out your online marketing effectively.… More Realtor Marketing – 2012 is a Big Opportunity
WordPress IDX Plugin Solutions Worth a Look WordPress was originally developed as a blog content management system to provide bloggers with an easy to use and manage CMS. Blogs are a great solution for agents who don’t have time to manage their site content via an html editor. That’s why the wordpress platform is so… More WordPress IDX for Real Estate
Echo Boomers Heading for the Cities after Leaving Home The children of babyboomers are getting older and are ready to leave home. From 15 to 35, they’re the generation that won’t enjoy the lifestyle and wealth that their parents were lucky enough to have. Many have been living at home and need to move out… More Condo Market Should Heat up in 2012
BDC Canada Frees up 200 Million for Small Businesses The Business Development Bank is a Canadian Federal government corporation which was created to provide investment funding for small business and medium size enterprises. Initially, BDC was more about helping Canadian companies with export potential. The company just announced a new program to provide funding for… More Real Estate Business Financing
Realtor Associations Struggling Too Ask a real estate agent or broker what they think of their realtor associaton and you probably won’t get a positive statement. Some feel their local realtor association is there only to take monthly membership fees and deliver little of value in return. If you check out any realtor association website… More Do Realtor Associations Deliver Good Value?
Is Custom IDX Worth the Expense? Custom IDX is the process of programming display of mls listed properties on a realtor’s website. Realtors can pay a fee to their local mls provider for access to the mls database. The idx programmer can then create displayable home listings on the realtor’s site. Not all realtors have… More Custom IDX
Dominating Estate Niches a Key Strategy for Realtors Review most realtors websites and you’ll see that they’re all trying to be generalists trying to win every type of sale, in any neighbourhood, in any city, type of buyer, ethnicity, gender, lifestyle, or type of property sought. Micromarkets or niches can be incredible opportunities yet realtors… More Real Estate Niches
Baby Boomers Are a Huge Sales Market The aging of America and Canada continues and a good part of the resale market will be composed of boomers selling their homes and moving onto new lives. Too many real estate agents are focused on selling to young couples where they should be focusing on older people… More Getting Baby Boomers to Sell
Real Estate Video Tour Services Real Video is a very engaging type of media and it can help you show and interest prospects in a property. Of course it needs to be done well. This is real video I’m refering to, not a collection of still photos that are panned. Real video real estate tours… More Video Tours for Real Estate