Best Real Estate Call to Action

Creating the Best Real Estate Call to Action

How effective is your Call To Action on your site?

One of the weakest parts of an agent’s real estate website lead conversion funnel is the call to action. Many realtors don’t really have a call to action. They assume the visitor is interested, motivated, and is determined to contact them. But even high quality visitors aren’t necessarily interested in contacting an agent. In fact, they’re more interested in avoiding contact with the agent. You need an obvious and strong call to action.

Since most real estate websites are the same, except for a few pics and layouts, there’s not really any compelling reason to contact you, therefore you have to invent something good. Your content should lay the groundwork for action and demonstrate your value and give them the belief that people win when they call you.  Your strong call to action gets them to follow through. Think hard about the value they’re going to get from you.

The call to action is the statement or push to focus the visitor’s purpose and resolve their need. You have to give them the motivation first through your content, then tell them what they need to do to make their activity/mission successful.  They’re online for a purpose but they might not be clear about what they’re doing. We all go window shopping at the mall, but what do we end up buying?

What is it you want visitors to do? You have to be sure of the end goal and whether you’ve given them enough reason and desire to contact you. Contacting you should be your top priority because if they don’t, they’ll be gone forever. You’ve got to make as many prospects as possible contact you.

Weak Call to Action

This is the typical templated real estate hosted by the top real estate hosting company. The content of their About Us page has only a weak call to action "To start working with an agent right away, please contact us." Your call to action will be dependent on which page it is on. The About Us page should have a directive appropriate for visitors who want to know more about you. Here you might tell them to see your testimonials, sales awards, and community involvement.

The call to action should be fairly simple yet still match your unique value proposition. “Call Now” by itself is quick and simple but that’s a command not a call to action. The call to action has to be an extension of the desire you’ve created in the prospect. It’s the sensible conclusion.

What are the Best Call to Action Directives?

> Get a Free online market evaluation now
> Get all the details about this home now
> Call now to find out what similar homes on your street have sold for
> Get all the local market information you need to make the best decision
> Want to know how to get better than asking price?
> How do you make the winning offer? Ask me How
> Find out how to get the seller to pay for closing costs
> Call me now to discuss just how I can sell your home for more
> Find out which houses you don’t want to buy
> What’s the best way to get multiple offers and a bidding war?
> Get a customized list of homes that meet your personal specifications
> Confused about buying in your area? Ask me your question
> Want to know about how I negotiated my best real estate deals? Ask me.

Don’t forget to make your call to action visible. You can make bold statements as long as you can back them up, but it’s wise to push the envelope on what you’re willing to offer. Someone else will be offering something good.

Make sure you leave a comment on your best call to action on your real estate site. Ask me to critique your site lead conversion and assess your call to action. Spring 2012 is almost here. Is this going to be a great sales season for you?

See more Real Estate Lead Conversion Tips, Registration Page Optimization, and increasing leads . What’s your social media strategy? What are the top iphone apps for realtors?

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