Realtor.ca – Top Canadian Real Estate Site Generates no Leads
October 16, 2011 Leave a Comment
Realtor.ca is the top visited real estate site in Canada. It is owned and operated by the Canadian Real Estate Association.
Consumers visit the site and sometimes use the home search features while others may find a realtor though the site. Those who are looking for properties in other cities where they intend to move might use the site. For a top Canadian real estate site, it doesn’t generate many leads for realtors.
Over the period of a year, it may send a relatively small number of leads to your realtor website. Check your own Google analytics to see what sites are sending you traffic and leads and especially realtor.ca. If you check the realtor.ca website you’ll notice that it uses a map-based property search system which is very user unfriendly.
Alexa.com ranks realtor.ca as the 59th most visited site in Canada, but is it working to represent agents across Canada? The stats show it may only representing Vancouver real estate agents at this time.
This graphic shows realtor.ca appears to be buying ads only for the Vancouver area market, which is indeed a hot market, however other markets should be represented as well.
This graphic shows the realtor.ca site can actually generate a few referals over a year. However, this pales in comparison with other referal sources. 
The site also distributes the realtor.ca app for iphone, iPad, and Android phones.
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